Why do we exist?
Radio Sudd exists to celebrate and represent the alternative culture of all of Wales through music, creativity, and diversity. Sudd provides a platform for artistic and cultural voices from all backgrounds, uniting communities through content that reflects their interests. Our goal is to create an inclusive space where Welsh speakers, non-Welsh speakers, and new speakers can feel at home.
What We Stand For
Sudd will be a bold and progressive voice that connects all of Wales through a shared love of music and creativity — through bilingual, diverse and innovative content. A station that reflects and shapes the contemporary identity of Wales through really good radio.
Celebrating Culture & Creativity
Sudd is Wales’ first national bilingual radio station that will focus on the best of alternative, underground and global music from Wales and beyond — presented by some of the country’s most exciting broadcasters.
Sudd celebrates talent and creativity from every part of Wales, giving a platform to cultural and artistic voices from all backgrounds. Diversity is at the heart of our mission – we embrace wide perspectives and interests through content that reflects the identity of our communities.
We aim to unite communities across Wales through a shared love of music, creativity, and diversity — celebrating what makes each region unique while building connections that bridge cultural and linguistic divides.
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Shaped by You
With equal programming in Welsh and English, we’ll ensure new speakers, learners, and anyone unsure of their Welsh feel welcome to experiment, take part and feel at home. Sudd is a community — here to inspire and innovate.
The station will be shaped by a passionate and creative team, our presenters, and you — the audience.
Want to be involved?
Sudd is always looking for people to take part.
An idea for a show?
An interest in production?
Want to be a DJ?
Discuss your ideas?